Advertising each month highlights your presence and educates consumers about your business. Statistically, it takes at least three consecutive months to achieve results from an ad. Residents have trust in their community newspaper, therefore, seeing your ad in every month makes them feel comfortable doing business with you.
You should budget to advertise every month. Advertising is the best way to educate potential consumers on the goods and service you offer. Remember, competition is high for this lucrative “55+” market.