HOW CAN ADVERTISING IN THIS MARKET CONTRIBUTE TO MY BOTTOM LINE?
Based on the most recent Robson Communities New Homebuyer Survey, over 95% of new homebuyers have an annual income between $75,000 and more than $200,000.
These are the consumers who control half of this country’s discretionary income.
THE BENEFITS OF TARGETED COMMUNITY MARKETING
The Voice of the Community
Each community newspaper serves as the official voice of the community. The editorial content is written by and for the benefit of the residents. This is their information source, and their lifeline to the community at large. Because the editorial content is so highly relevant, these publications have a long shelf life. With the combination of both the printed and online edition, your advertising message will consistently reach our readers. Few publications can boast 100% saturation of any one particular market segment.
THE BENEFITS OF MONTHLY ADVERTISING
Highlight Your Presence, Engage Consumers
Advertising each month highlights your presence and educates consumers about your business. Statistically, it takes at least three consecutive months to achieve results from an ad. Residents have trust in their community newspaper, therefore, seeing your ad in every month makes them feel comfortable doing business with you.
You should budget to advertise every month. Advertising is the best way to educate potential consumers on the goods and service you offer. Remember, competition is high for this lucrative “55+” market.